AAL Smart Ageing Prize Launches Silver Enterprise Challenge

The Active and Assisted Living Programme has launched the Third Smart Ageing Prize.

The Active and Assistive Living (AAL) Programme is a European Programme focused on developing ICT solutions for active and healthy ageing. It has now announced the launch of its Third Smart Ageing Prize.

The 2020 Prize Challenge is Silver Enterprise. The Prize is looking for solutions that support, empower and inspire older adults to engage in entrepreneurship, for example, through the creation of intergenerational teams and skills-sharing, or digital solutions to help bring to life the entrepreneurial ideas and energy of the 60+ age group.

Senior enterprise is one powerful means to empower older adults to contribute to society and create meaningful connections, creating resilient and sustainable businesses and social ventures. However, there is currently a lack of opportunities and support for senior enterprise, and the means for all older adults to work with different generations in the entrepreneurial space.

Digital technology and ICT can play an enabling and enhancing role in this space, alongside non-technological solutions, tools and infrastructure can also help older adults to engage in enterprise across generations. This could include diverse means such as mentoring, coaching and other skills-sharing platforms, as well as stimulating the creation of freelance and entrepreneurial initiatives led by older adults, allowing this generation to transition effectively in a changing economy.

The prize is open to individuals, groups and organisations located in the “EU 28” countries plus Canada, Taiwan and the countries Associated to Horizon 2020. A total of €50,000 is available, which is awarded as follows:

  • First place €35,000
  • Second place €10,000
  • Second runner up €5,000

Fifteen semi-finalists will be selected in March 2020 and provided with financial and coaching support to develop prototypes and bring their ideas to the market. At the time of applying for the award, applicants must already have a working demonstration, tested and validated by a significant number of older adults. If selected among the 15 semi-finalists, the prototype will have to be brought to the Academy event in Summer 2020, demonstrating the solution’s technical proof of concept.

The deadline for submissions is 26 February 2020 (17:00 CET).